DIGITAL MEDIA

LEVEL: 3 EXTENDED CERTIFICATE OR EXTENDED DIPLOMA (CAMBRIDGE TECHNICAL)
EXAMINING BOARD: OCR
TYPE OF STUDY: FULL-TIME, SIXTH FORM STUDY PROGRAMME
PASS RATE: 100% IN 2018

Do you fancy a career in Media? It is a thriving UK industry according to the Department for Media, Culture and Sport, who recently reported that Creative Industries are the UK’s fastest-growing sector, worth £71.4bn a year and making up 5.6% of the workforce. Jobs in film, television, music and software have bucked the trend and grown by 8.6% in recent years.

This course is suitable for students who want to go on to university to study Media and Film or enter the industry. It is also suitable for students who have a general interest in British media particularly Television, Film and Radio.

You can study this vocational qualification in Digital Media in two ways:

  1. Extended Certificate (equivalent to 1 A Level). Extended Certificates can be studied alongside A Levels or other Extended Certificates.
  2. Extended Diploma Level 3. This is a full time, two year course equivalent to 3 A Levels. You can choose to study an additional A Level or Extended Certificate in another subject if you wish.

This course is structured so that you are assessed through internally marked assignment work along with exams and vocational tasks, which are set and marked externally. The combination of assessment styles aim to give students the confidence to apply their knowledge to succeed in the workplace and experience a variety of media industry contexts.

Potential careers after this course include: Film, Television and Radio production, Camera operating, Editing, Directing, Cinematography, Sound/lighting engineers and Journalism.

Below you can see an example of a video produced by our Media students.

Documentary about the John Peel Stage at Glastonbury Festival produced by Huish students

 

“Digital Media is an incredible subject for enhancing your skills in camera operating, editing and learning how to use professional camera equipment. In the future I am hoping to go into television production and this course has given me the skills to be able to go on and do that.”

Digital Media Vocational Student

Extended Certificate (Equivalent to 1 A Level)

There are three mandatory units and three further units. Mandatory units are:

1. Media products and audiences

A written exam in which you will cover ownership models in the media industries and analyse different media products within the sector to understand the fundamentals of how meaning is created for audiences, how audiences are categorised, researched and targeted by media producers and how media institutions distribute and advertise their products to audiences.

2. Pre-production and planning

Pre-production and planning are key aspects of any media production. Time spent well leading up to a production can save valuable time and money. By completing this unit and exam, you will understand the pre-production process that the creative media industry follows when creating a product.

3. Create a media product

You will apply your learning gained in Units 1 and 2 to plan and produce a media product, such as a music video. You will complete planning materials to take them forward in the production and post–production stages of your intended media product. You will plan, produce and edit original content for your video.

Further units include:

  • Advertising media (create an advertising campaign and TV advertisement)
  • Plan and deliver a pitch for a media product
  • Create a personal media profile
Extended Diploma (Full-time, equivalent to 3 A Levels)

There are 4 mandatory units and 12 further units. Mandatory units are:

  • Media products and audiences
  • Pre-production and planning
  • Social media and globalisation
  • Application of converging technologies within a digital design proposal

Further Units include:

  • TV and short film production
  • Visual and special effects
  • Radio production
  • Create audio-visual promos
  • The creation and use of sound in media
  • Cinematography
  • Advertising media
  • Research for product development
  • Create a media product

Standard College entry requirements: 5 GCSEs at grade C/4 or above, including Maths and English Language.

Will I have to study other subjects as well as a Vocational qualification?

If you are choosing to study a one A Level equivalent qualification (Extended Certificate) then yes; this qualification will make up one of your subject choices alongside your A Levels. You will be required to study a further two subjects as part of your Study Programme.

Should I have studied GCSE Media to take this course?

No, it is not necessary to have studied Media before as there will be plenty of training, resources and learning materials to support you throughout the course.

How is the work assessed?

Through a combination of exams and coursework, internally assessed by your teachers. Exams cover elements that will be taught in practical scenarios – you learn the skills practically and then apply them in your exams.

There are also many ways in which you can collect and submit coursework. These might include any combination of:

  • A report (written or verbal)
  • A blog or magazine article
  • A presentation
  • A practical project
  • A display or visual material (poster, leaflet etc.)
  • A video or audio recording
  • A video guide
  • A completed Media Production
  • Production documentation.

What can I do at the end of the course?

This qualification is designed for learners aged 16 years or over who want to study digital media concept and production development. It allows them to specialise in digital content for moving image.

Learners will develop specialist knowledge, understanding and skills in their chosen area, to prepare them for employment in the digital media sector in job roles such as Assistant Animators, Production runners or Freelance crew, or for a media-related apprenticeship.

It could also provide a route to a higher education media-related programme such as Digital Media, Media Production, Media and Communications, Journalism and Media, Film Studies or Digital Marketing.