MEDIA, FILM AND ADVERTISING

LEVEL 3: EXTENDED CERTIFICATE (CAMBRIDGE TECHNICAL)
EXAMINING BOARD: OCR

This vocational course is suitable for anyone with a passion for Media and Film.

You acquire skills through practical activities and build your experience ready to join a variety of media industry sectors. 

For example, you will be challenged to produce advert campaigns for TV, radio, online and print, and a film sequence.

Following Huish, you could become a Runner, work in Junior Production, or progress on to a media-related Apprenticeship or degree.

This course can be studied alongside other subjects and gives you knowledge of technical media skills and an understanding of communications.

All students can also attend our weekly film club or join our Media Crew, where you get the chance to work on video productions, produce promotional materials for businesses, and record live event multi-camera coverage of performances. 

 

Course Content

You will study the following topics:

  • How films, from different production contexts, are created to appeal to their target audiences
  • How to plan, shoot and produce film sequences and advertisements etc.
  • Planning and pitching ideas
  • Working creatively to come up with ideas
  • Preproduction work across; film, TV, radio, gaming, the internet, and press
  • Scriptwriting
  • Camera, sound and lighting production skills
  • Social media and marketing
  • Media analysis and theory
  • Media products & audiences
  • Create a media product
  • Advertising media
  • Preproduction & planning.

As a minimum, you will need (or equivalent to);

  • GCSE Mathematics grade 4
  • GCSE English Language or Literature grade 4
  • plus three more GCSEs at grade 4.

The course is assessed both internally through coursework and externally through exams.

There are many ways in which coursework may be submitted. These might include any combination of:

  • A report (written or verbal)
  • A blog or magazine article
  • A presentation
  • A practical project
  • A display or visual material (poster, leaflet etc.)
  • A video or audio recording
  • A video guide
  • A completed media production
  • Production documentation.

Many students progress on to study subjects such as Media Production, Advertising, Film Studies, TV Production, Digital Marketing, Film Production, Journalism and Radio Production.

The course allows you to develop specialist knowledge and skills in a chosen area and some decide to enter the digital media sector immediately.

Students have set up their own video production companies, begun Media Apprenticeships (e.g. Digital Marketing and secured employment in positions such as Runner, Production Assistant, or Production Manager, working at companies such as Heart FM or Warner Bros. 

Popular careers include working in Camera Operations, Graphic Design, Television Production, Editing, Advertising, Film Production, Sound Production and Radio. 

 

Will I be filming and editing every day? 

Whilst you will have plenty of opportunities to use your creativity and develop your technical skills there are still some written elements of the course.

The course is structured to help you build a variety of skills you will need in your career.