Arc, a charitable organisation that supports homeless individuals across Taunton, Sedgemoor and West Somerset challenged the Graphic Design students at Richard Huish College to create the brand identity for their start-up business Crescent Cleaning Services.
Crescent Cleaning Services will be an environmentally friendly company that provide top standard cleaning in indoor environments as well as extending their services to window cleaning, gardening and more. They will support people who have been affected by homelessness to access employment and join their professional service.
The social enterprise reached out to the talented students at Huish with a design brief to establish a new brand identity for them that had a familiar resemblance to Arc and met set criteria. The three-week project saw students at Huish compete to research, develop, and design their ideas. They considered brand identity, the target audience, sketched initial ideas, trialled and reviewed variations of their designs and presented a final 4-page professional style guides to the client that included a page showcasing the identity applied to uniforms, business cards and vehicles.
Crescent Cleaning ending up selecting elements from a mixture of students’ projects for their new branding. Heading up the student team was Cerys Coates who designed the logomark. Isla Turnbull came up with the mission statement and Jemima Howell came up with a slogan. Ellie Smith established their values and Matei Tirnoveanu was responsible for the application of the brand identity.
Crescent Cleaning Services visited the College in May to thank the students and presented each contributor with a £50 voucher. Jordan Canter, Social Enterprise Manager at Arc commented;
“As a Social Enterprise, one of our aims is to involve our community as much as possible. Having connections with Huish through volunteers at Arc, we wanted to work with them on this project and we were not disappointed. The students had understood Arc and the people it supports but also understood what Crescent Cleaning Services as a Social Enterprise hopes to achieve, and as such were able to provide us with some outstanding pieces of work.
“With the standard of work so high, it made sense to use these outstanding elements and so instead of just a logo and slogan, we ended up with values, mission statement and a branding concept. Tjark Schoenfeld (Graphic Design Course Manager) made sure we understood the process and helped with evaluating the students’ work and even with restrictions in place, we were able to give virtual briefs and then later, feedback to the students virtually.
“We were really impressed and grateful for the hard work of Tutors and students and are looking forward to working with Richard Huish College again in the future.”
The students’ ideas can now be seen throughout Crescent Cleaning Services marketing.
Graphic Design is an area of employment growth in the UK. If you are interested in studying Graphic Design visit https://www.huish.ac.uk/courses/graphic-design-a-level/. There is still time to apply to study at Huish in September 2021.